TapContext's unique contextual ad targeting maximizes both the advertiser's results and your user's experience - allowing us to provide by far the highest payouts of any Android ad network. Many networks tout their earnings per CPM ($eCPM) without telling you how many impressions you can expect, thus rendering an $eCPM number meaningless. We are developers and marketers who understand the importance of quantifiable metrics ("How much do I make on average per download of my app from the Google Play store?"). We pay our developers a share of advertiser revenue, which over time can average out to a developer earning up to between 5¢ and 10¢ or more for unique user installs of their app, depending on Country of origin, traffic quality, ad types used, and ad location in app. That's a truly amazing result, given that standard banner networks like AdMob typically produce a fraction of a cent per download, and the most aggressive push networks top out in the 1¢ to 3¢ range.
What's even more amazing is that TapContext accomplishes this with very low frequency exposure of non-annoying, easy opt-out ads. We typically only set up a limited number of relevant advertisers per user, and make it very easy for the user to opt-out of seeing ads. Combining contextual based ads and easy opt-outs is the perfect way to monetize without annoying your users. It is a completely different experience than any other ad network, where users are bombarded either within the app by numerous banner and interstitial ads or outside the app by multiple daily push notifications. All of which have little relevance to the user and often have a very 'spammy' feel. TapContext is truly a revolution!
The biggest problem developers face with implementing ad networks is low revenue because the ads are non-targeted. Another problem developers face is annoying their users. We have solved both of these problems! TapContext is groundbreaking because we use contextual based ads to specifically target users and target them at the right time, combined with a low frequency of ads which limits annoyance to users. We have also made opting out of our network very easy for users. TapContext was created for developers and designed for Users.
Over the coming months we will be continuing to further enhance the contextual delivery of our ads, as well as implementing traditional banner ads but which are served based on contextual cues, so watch for exciting changes!
On initial launch, we are offering two ad types. One is a traditional in app interstitial, which allows for a custom header. It is a standard ad type used by Admob, Millenial Media, and other traditional ad networks. Developers are free to use only this ad type if they wish. The other ad type is a contextual notification ad. It allows for monetization of your existing user base and as it shows advertising via notifications outside of the app, and also help monetize apps which do not have a high level of user interaction. Because these ads are outside of an app, it allows for a high degree of contextual targeting, which is why our network earns developers so much more than other networks that are all non-targeted, non-contextual. Developers can use contextual notifications alone, or in combination with in-app interstitials, or in-app interstitials alone.
We offer in-app Interstitial Ads that are contextual and that include an option for you to add a custom header. You don't have to add a custom header, but doing so further increases the contextual feel of the ad. This ad type is the same as admob and millenial media interstitial ad types and very user accepted, but more effective and higher paying due to their contextual nature and customizable header.
We also offer a notification ad that is context based and not annoying to the user. And we provide a very simple and easy method for our users to opt-out of receiving notification ads. You can implement either or both ad types in your app. Both are, of course, fully compliant with Google Play Developer policies.
Because of the contextual nature and how we target ads, we generally pair up a limited number of relevant advertisers per user, with ads that are context based and are easy to opt-out of. This creates the best possible user experience, and also maximizes Developer earnings and advertiser return - the best of all worlds. It is a next generation experience compared to most android ad networks today which focus on running a high volume of ads to as many users as possible - which results in a poor user experience as users are bombarded either or both inside and outside the app with high volume, low quality ads for dating, contests, online classes, multitudes of game downloads, etc. This is bad for the advertiser as well because the ads are not targeted and thus most impressions dont get clicked, the impressions that are clicked are often not real leads, and the annoyance factor can alienate the user from the advertiser and app developer.
Unlike other ad networks, TapContext shares contracted future revenue from its advertisers with Developers. This allows TapContext to payout, over and above the initial money earned today from ad impressions, additional guaranteed future money each month for six months into the future. So not only do you have great earnings today, but you also have a known, guaranteed future recurring revenue stream six months into the future. This is a feature unique to TapContext, and allows Developers to earn much more than they do on other networks.
Also, TapContext is not an exclusive network - you can leave any and all existing networks you already have in your app in place, if you want, and simply add TapContext - as a source of extra revenue. Because our ads are low frequency and non-annoying, with a user typically being paired with a limited number of relevant advertisers, the TapContext network and SDK do not compete with any other ad sources and thus you can earn money from Tap Context without affecting your earnings from other networks. Unlike other networks, there are absolutely no penalties for stacking us with any number of other networks - we believe Developers should be in full control of their Apps!
TapContext pays out the highest referral fees of any Android ad network: For any Developer that you refer to us we will pay you an amount equal to 15% of whatever they earn. You don't even have to be a developer! If you refer a friend who is a developer, and they earn $1,000 - you will earn an extra $150!